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Test case: The Voice perfume @ Eindhoven Airport

Given the international character of the television program (the show is broadcast in 180 countries around the world) it seems like a logical step to launch the Voice perfume in an international environment. Where better than the travel retail shop B&S Shop Fly Eindhoven at Eindhoven Airport in the Netherlands. Eindhoven Airport is the second biggest airport in the Netherlands. The test ran for approximately 10 weeks (including the Christmas period) and it proved to be successful, despite any marketing support apart from the Voice display.

The official website of B&S Shop Fly Eindhoven